Perception is reality. Nobody knows this more than the hardworking folks in the marketing, event and trade show industries. Nothing can be quite as frustrating as sinking blood, sweat and tears into upholding the integrity of a brand…only to learn that your well-crafted message was massacred by substandard delivery.
It goes without saying that each of us as individuals need to be hyper careful about what you put out there for the world to see. However, as it has become popular for consumers to post and repost marketing fails on public forums such as Google+, Facebook, Twitter and even Instagram — companies and organizations can also fall victim to public ridicule. One unfortunately-worded sign can turn into thousands of negative consumer impressions in a single tweet. Wind-shredded branding out front can incorrectly convey that the quality of what’s inside is just as neglected.
In today’s age of social media, you can’t make one bad move without it being shared, reposted, tagged, meme’d or somehow otherwise forever committed to the annals of internet history (just Google “marketing fails” or “unfortunate signs”). That being said, it has been increasingly more important to ensure that how your message is received matches exactly the message you intended to communicate. Don’t trust your message to just any medium. Make sure your brand and your message is perceived exactly as you intended by partnering with those who take just as much pride in your marketing as you do.
ExpandaBrand is one of those branding partners. Contact us today to learn how we can help.