I exhibited at a show a few months ago and was shocked at some of the setups people had for their booths. Magnetic booth structures, wrinkled back-walls, and signs taped to tables instead of using a branded table cloth. After taking 30 minutes to set up, I got to wander the floor and watch the … Read more
Recently, we were asked to produce several larger-than-life Ex-T Shape Cut Outs of Superman for the Norton Man of Steel Tour. Just like you, we thought Superman was invincible. However, we quickly discovered that wind is like Kryptonite to our Ex-T Banner Stands. It seems a gust of wind literally swept Superman off his feet. … Read more
You have SIX seconds to capture someone’s attention at an event. If you don’t look interesting, your potential customer’s brain (and line-of-sight) will move onto your neighbor…or possibly even your competition. How do I know it’s only six seconds? Well, last week, I gave an athletic club six minutes and they still failed to get … Read more
Since opening it’s doors in 1986, Patton’s Meat Market has made quite a name for itself throughout Atlanta, Georgia. Much of the buzz generated around Patton’s came from word-of-mouth…literally. By grilling and serving up their own meats, seafood and sauces on-site at local festivals, they were easily able to win even more loyal customers. However, … Read more
We have learned that there are 35,000+ Google searches monthly asking, “what is experiential marketing?” It’s hard to believe that such a fast-growing and popular marketing tool is still so widely misunderstood. Experiential marketing is an important concept for all marketing professionals to understand. We define experiential marketing as “the act of connecting consumers with … Read more
I needed new trousers (pants), so I headed out to the nearest rubbish dump (landfill) to see if I could get my hands on a really cool pair. The pickings were slim so I was out there rather longer than expected. Whilst trawling the dunes, I came across piles of discarded branding equipment – realtor … Read more
ExpandaBrand Inc. featured on Alpharetta Business Radio Chris Dekle of Alpharetta Business Radio (a show featured on Business RadioX in Atlanta) recently invited our President & CEO, Adrian Queenan, to their studios to discuss ExpandaBrand’s products and unique business philosophy.Click here to have a listen and tell us what you think! (For the full show and … Read more
Everyone wants a piece of the Hispanic/Latino Market, and it’s easy to see why. Hispanic purchasing power has increased 45% in the last five years, and has reached $1.38 trillion. The question, then, is not “why,” but rather “how” to reach this growing base. The answer? Experiential Marketing. Too expensive, you say? Couldn’t I just hire … Read more
OUR EXPANDABRAND TEAM – THEN AND NOW In the spirit of the new school year and since we pride ourselves in our excellent one-on-one client service, I thought it was fitting that we take a moment to stand up in front of the proverbial class to share a little about ourselves. Let me preface this … Read more
