Got 90 seconds to spare? Then allow us to count the ways ExpandaBrand can Rock Your Brand. 17 years of Innovation — established in 1997 and we’re here to stay. There’s a level of comfort in knowing we will still be here for you years from now. 1 Customer Philosophy that world-class service never sleeps. … Read more
Yes, yes…I know. Everyone is posting about Back to the Future Day. However, I’d like to think this post hails from a more personal place. You see, upon realizing that the date Doc Brown so infamously quoted to Marty McFly — a date which, at the time, was so far into the future that it … Read more
Why is marketing often viewed as a grudge purchase? It may simply be because it lacks that feeling of instant gratification. When you buy a product for example, someone hands you something and you feel justified in spending your money. Yet many view marketing as something you throw money at and simply hope for a … Read more
Interbrand has released their 16th annual Best Global Brands report which calls to the forefront the top 100 most valuable global brands based on their Best Global Brands methodology — the first brand valuation method to become ISO certified. Prior to being ranked, brands are first evaluated based on a combination of the following attributes: … Read more
When you think about some of the biggest brands in the world (Coca-Cola, McDonalds, UPS, etc.), you don’t have to see the brand, its color and logo are ingrained in your head. The distinct red on a can of Coca-Cola with that distinct cursive lettering, the brown shield with yellow letters on the side of … Read more
