Interbrand has released their 16th annual Best Global Brands report which calls to the forefront the top 100 most valuable global brands based on their Best Global Brands methodology — the first brand valuation method to become ISO certified.
Prior to being ranked, brands are first evaluated based on a combination of the following attributes:
- the financial performance of the branded products/services
- the influence the brand has in swaying customer decisions
- the strength the brand possesses to command premium pricing and/or drive earnings for the company
It comes as no real surprise that, for the third consecutive year, Apple and Google have staked their claim as the #1 and #2 top global brands, respectively. It also should come as no surprise that ExpandaBrand has proudly worked with 78 of the brands which have been named to this year’s list of the 100 global brand leaders
To see which brands have entrusted us with their brand, just click on the image below:
For the complete list of Interbrand’s Top 100, click here.
Whether it’s a single banner or 100 trade show exhibits, we take pride in creating the same the same “wow” factor for ALL of our clients.
We look forward to hearing from you.